Brand Consultancy

Brand Consultancy

We do customized workshops to frame the brand challenges around all business, market and product related issues to help our clients create integrated successful strategies.

We define your company's future before your competitors do. Our team will help you to develop and define goals, objectives, roles and responsibilities. We will evaluate previous approaches, identify opportunities and set performance criteria.

How does your brand connect with your customers? We will conceive and execute a brand strategy that generates the most appropriate emotional response from your customers.

See some results:: Rika, Stiegl, Gasteiner, Generic, KTM Brand

Research

Research

Our goal is to deliver innovative design. We research customer emotions, attitudes and behaviour, analyse responses, and think laterally to develop an appropriate creative response.

We also research the market to produce the right product position, design language and design brief. Our expertise includes global research campaigns focussing on qualitative research to identify the “why”. We cover user research, trend research, competitive analysis and brand research.

See some results:: Braun, KTM 125 Duke, Zipfer, Mizumi, Stiegl

Analysis

Analysis

Our services help to deliver the right design solutions. We do so by clearly framing the status quo and developing future scenarios. Having a deep understanding in business, marketing, brand and design, we are able to integrate these dimensions into our design process. This integration process is our way of being innovative.

Based on internal or external research data we are able to identify marketing, brand and design relevant success factors.

See some results: Braun, AKG

SERVICES

Strategy Workshop
Define your company's future before your competitors do. Our team will help you to develop and define goals, objectives, roles and responsibilities. We will research new concepts, evaluate previous approaches, identify opportunities and set performance criteria.

Design Strategy
Our goal is to deliver innovative design. We research customer emotions, attitudes and behaviour, analyse responses, and think laterally to develop an appropriate creative response. We also analyse the market to produce the correct product position, design language and design brief.

Brand Strategy
How does your brand connect with your customers? We will conceive and execute a brand strategy that generates the most appropriate emotional response from your customers.

Marketing Services

Marketing Services

We support your marketing team. We manage and coordinate marketing communication activities and do the planning, coordination and alignment of all off- and online communication mediums. We support product lifecycle planning and management and coordinate sales activities.

See some results: Rika, KTM 125 Duke

Visual Product Language

Visual Product Language

Visual Product Language creates differentiated and sustainable brand value.

We strengthen your brand image. We deliver a consistent design language that works across all your products. To help you continue this process into the future, we also create a design manual for use during the development of new products. We apply this design language to your whole product portfolio: no matter if it is a facelift, a redesign or the design of your latest innovation.

With years of experience and in depth market understanding we consult you on Market analysis, product planning and design positioning, as well as manufacturing related issues.

See here some results: AKG, Kettler

Design Development

Design Development

We know that every product is technically but also emotionally complex, and every brand has its own emotional profile and customer expectations. Our achievements show how well we can work with new companies to break into the market, within an established design language. Our solutions set the pace for innovation and customer appeal while remaining true to the values of your design language.

With years of experience and in depth market understanding we consult you on Market analysis, product planning and design positioning, as well as manufacturing related issues.

See here some results: Hagleitner, Streetstepper, KTM Freeride, Atomic

Styling

Styling

We willl make your products stand out from the competition! We have great ideas! Our design team excels in providing unconventional solutions in design. We understand your existing VPL and help you to stretch this DNA onto the next level of future orientated design.

See here some results:: KTM RC8, AKG K701, KTM X-Bow

SERVICES

Visual Product Language
We will strengthen your brand image by delivering a consistent design language that works across all your products. To help you continue this process into the future, we also create a design manual for use during the development of new products.

Research
During this stage we explore possible technologies, colours, materials and styles to ensure that we offer you the best design solution. We never stop exploring in our quest for excellence.

Concept
Ideas are where it all begins. We explore multiple concepts before establishing an appropriate design direction.

Graphic User Interface
Are your product interfaces easy to use? We carefully structure the presentation of information using logical navigation and effective displays to create GUI designs that anyone can use.

Product Graphics
Colour sells! The right choice can influence sales performance. During the product development phase we carefully select colours and determine the positioning of logos, model descriptions and specifications on a product.

Product Testing
We subject your products to tough testing! Capabilities include ergonomic tests, drop tests, tests for strength and durability, and other tests to determine product quality and lifecycle.

Services 2

test

Innovation

Innovation

All industries are currently characterized by rapidly rising oil prices, pricing pressure from raw material costs, changes in consumer buying habits and increasing external competition.

The market is changing. The creation of an alternative products based on the latest material technology offers the unique chance to shape the market. It provides companies with the chance for a strong differentiation by creating a clear and simple new vision.

See here an example for innovation: KTM X-Bow

Corporate Design

Corporate Design

Corporate Design gives a unique face to a brand and makes it recognizable.

We create exciting visual identities that symbolise our clients’ values and attract customers. We will help you to project your company's brand image! We deploy an effective mix of design, corporate colours, naming, logo development, manuals and related marketing collateral.

Share your message more effectively! Our communications team creates annual reports, product brochures, direct mails, newsletters, business stationery, manuals and other printed materials.

See some results:: Brückner, Gasteiner, Rika, Stiegl, Kästle, KTM Brand

Advertising

Advertising

We create targeted and purchased communication of a brand message to support a brand and create awareness of a certain image.

Advertising

Attract the attention you need! From prints to TV advertising, we research and produce the most suitable media to help you connect with your customers. Our focus is to deliver a unique communication solution that adds value to the business.

See some results: Gasteiner, Kästle, KTM Brand

Product Graphics

Product Graphics

Detail makes the difference! Our expertise ensures that logos, model descriptions and specifications are located in the most effective positions on your products and packaging.

Colour sells! The right choice can influence sales performance. During the product development phase we carefully select colours and determine the positioning of logos, model descriptions and specifications on a product.

See some results: Kettler, Kästle, KTM RC8

Digital Design

Digital Design

Maximise the impact of your online appearance with the skills of our multimedia team - the experts in information management, web site navigation and social media activities.

See some results:: Augustin Networks, Gasteiner, KTM Brand