Marketing

RESEARCH & STRATEGY

Our marketing strategy services help to deliver the right design solutions.

We do so by clearly framing the status quo and developing future scenarios. Having a deep understanding in business, marketing, brand and design, we are able to integrate these dimensions into our design process. This integration process is our way of being innovative. Our expertise includes global research campaigns focussing on qualitative research to identify the “why”. We cover user research, trend research, competitive analysis and brand research. Based on the learning phase we are then able to identify marketing, brand and design relevant success factors. By combining logic, creativity and experience we integrate all aspects into future brand and design strategy scenarios. In the next phase we ensure the achievement of the strategy through a clear design strategy definition. 

SERVICES

Strategy Workshop
Define your company's future before your competitors do. Our team will help you to develop and define goals, objectives, roles and responsibilities. We will research new concepts, evaluate previous approaches, identify opportunities and set performance criteria.

Design Strategy
Our goal is to deliver innovative design. We research customer emotions, attitudes and behaviour, analyse responses, and think laterally to develop an appropriate creative response. We also analyse the market to produce the correct product position, design language and design brief.

Brand Strategy
How does your brand connect with your customers? We will conceive and execute a brand strategy that generates the most appropriate emotional response from your customers.

Product

PRODUCT

We design products and solutions for clients around the world.

Over the years we have designed everything from fast-moving consumer goods to sophisticated investment products and professional solutions. Our unique approach enables us to respond to every brief in ways that are right for the market and best for the client’s long-term business plans. Our skills include conceptual thinking, design evolution, design execution, engineering development and production support.

SERVICES

Visual Product Language
We will strengthen your brand image by delivering a consistent design language that works across all your products. To help you continue this process into the future, we also create a design manual for use during the development of new products.

Research
During this stage we explore possible technologies, colours, materials and styles to ensure that we offer you the best design solution. We never stop exploring in our quest for excellence.

Concept
Ideas are where it all begins. We explore multiple concepts before establishing an appropriate design direction.

Graphic User Interface
Are your product interfaces easy to use? We carefully structure the presentation of information using logical navigation and effective displays to create GUI designs that anyone can use.

Product Graphics
Colour sells! The right choice can influence sales performance. During the product development phase we carefully select colours and determine the positioning of logos, model descriptions and specifications on a product.

Product Testing
We subject your products to tough testing! Capabilities include ergonomic tests, drop tests, tests for strength and durability, and other tests to determine product quality and lifecycle.

Services 2

test

Transportation

TRANSPORTATION

We have a unique understanding of the language of transportation.

We know that every vehicle is a complex social symbol, and every brand has its own emotional profile and customer expectations. Our achievements show how well we can work with new companies to break into the market, with established brands to help them keeping on or getting back on track. Our solutions set the pace for innovation and customer appeal while remaining true to the values of a brand.

SERVICES

2-Wheel Branch Consulting
With years of experience and in depth market understanding we consult you on Market analysis, product planning and design positioning, as well as manufacturing related issues.

Product Definition
We'll make your products stand out from the competition! We will advise you on market segmentation, product planning and design positioning.

Concept
We have great ideas! Our transportation design team excels in providing unconventional solutions in motorcycle and automotive design.

Refinement
Using full colour illustrations we develop your chosen design direction, ensuring that it is feasible for production.

Communication

COMMUNICATION

We create exciting visual identities that symbolise our clients’ values and attract customers.

These identities and solutions are used in advertising, print and TV, display and packaging, interactive media and signage. They range from simple, one-off concepts for literature or advertisements to global corporate identity and rebranding projects. Our focus is to deliver a unique communication solution that adds value to the business.

SERVICES

Brand Identity
What does your brand represent?  Are you sending the right messages?  Our brand identity skills will help you benefit from the most appropriate emotional connection between your customers and your brand.

Corporate Design
We will help you to project your company's brand image! We deploy an effective mix of design, corporate colours, naming, logo development, manuals and related marketing collateral.

Collateral
Share your message more effectively! Our communications team creates annual reports, product brochures, mailers, newsletters, business stationery, manuals and other printed materials.

Advertising
Attract the attention you need! From prints to TV advertising, we research and produce the most suitable media to help you connect with your customers.

PoS Graphics
We offer a complete service including posters, signage and printed materials for point of sale use.

Product Graphics
Detail makes the difference! Our expertise ensures that logos, model descriptions and specifications are located in the most effective positions on your products.

Graphical User Interface (GUI)
We help your customers benefit from a clear, 'friendly' and logical presentation of information, with simple navigation and a clear graphical layout.

Environmental

ENVIRONMENTAL

Our designs for exhibitions and retail locations generate spontaneous interest and increased pedestrian traffic, giving retailers more opportunities to convert visitors to customers.

In trade fairs and exhibitions we help our clients to create productive business environments which distinguish their stands from those of the competition. In retail spaces we help businesses to project their brand values and make full advantage of the latest display and merchandising tools.

SERVICES

Shop Design
It takes a customer just four seconds to decide whether to enter your shop! Our creative designs attract customers inside - and then the likelihood of a purchase rises to 50%.

Shop-in-Shop Design
We help you leverage your products within a shop that also carries your competitor's products! Our shop-in-shop skills create a 'mini-shop' environment that highlights your brand and differentiates your products from the competition's.

POS
Our point of sale designs are proven merchandising systems. They will present your products and brand in the same consistent manner around the world, in different cultures, different retail environments.

IDD Design Process

IDD Design Process

IDD enables us to create design solutions that customers desire and that make our clients successful.

- IDD is a strategic approach to design developed and employed by KISKA

- IDD means integrating business-, market-, brand- and product-relevant aspects into the overall design process

- IDD enables us to create design solutions that customers desire and that make our clients successful