Zipfer
Result
The first project in the programme was an innovative beer crate that really stood out at the point of sale while using less plastic. There were constraints in the design work. Crates and their size have a massive impact on the supply chain and a deep understanding of this was necessary to bring any innovation to the market.
An extension of this approach led to the design of a new Zipfer beer glass as well as a new bar dispenser. An update of the company’s corporate design completed the project.
Benefit
Today all Zipfer products and media share a consistent brand message, so that customers feel more reassured. “For the first time, the brand has a face which is recognisable and significantly improves the brand loyalty of the buyers,” says Mag. Dr. Alexander Gerschbacher of the Sales and Marketing team of Brau Union Österreich AG.
If you would like more information please contact Gerhard Wipplinger!
Background
Zipfer, Austria’s best-selling beer, is a member of the Brau Union Österreich, owned by Heineken, Europe’s third biggest brewery. Anxious to maintain its long tradition of quality and trust, the Zipfer management team invited KISKA to help it develop a new and refreshing identity. The objective was to attract new customers and ensure steady growth.
Approach
After researching the beer market, the KISKA team developed a design strategy that would communicate the refreshing qualities of Zipfer across a wide range of media in a rapidly changing market. It soon became clear that the humble beer crate had been overlooked — even though beer crates were usually the most visible brand element at the point of sale. Other elements of 3D design soon suggested themselves for update, along with the brand’s identity.
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