KTM X-Bow
Result
KISKA created a new rule book for the X-Bow. By adapting many of the design and engineering techniques used in the KTM motorcycle family, the design team was able to combine performance and road holding that were as close as possible to those of a KTM motorcycle. With no roof, front bumper, air conditioning or airbags, the X-Bow is amazingly light (800 kg) and uses the sort of carbon fibre monocoque previously only used on cars costing more than ten times the price. The entire project, from planning to completion, took just 18 months, because KISKA had all the necessary resources under one roof, from market research, product design and engineering optimisation to brand communication, video and print marketing, PoS support and more.
Approach
KTM is all about performance. This quality, which underpins KTM motorcycles, was used to set the theme for KTM's first car – the radical new X-Bow. And because purity of design defines the KTM approach, every feature on the X-Bow had to be functional with no superfluous content to distract the eye – a race car with a street licence.
Background
Back in the early 1990s, KISKA helped KTM to become a pure motorcycle brand. It has since become Europe’s second largest motor cycle company and the fastest-growing. Mindful of Europe’s ageing population (the average age of a bike driver is 47 years) KTM decided to create a sports car that would reflect its brand values and ensure the future growth of the company. KISKA was asked to create a design that adhered to the ‘naked' concept of KTM’s on-road and off-road motorcycles and generated exceptional driving pleasure for a new target group.
Benefits
In March 2007 KTM and KISKA celebrated the world premiere of the X-Bow at the Geneva Automobile Salone. The feedback from car race fans and the media was incredibly positive. Within the first four hours, 50 cars were sold. In June 2008 the first X-Bows were produced in Graz, where they are still being produced.
If you would like more information please contact Mark Blackwell!
St. Leonharder-Straße 4
5081 Anif - Salzburg
T +43(0)6246 73488 - 0
F +43(0)6246 73488 - 1044
office@kiska.com
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