KTM 125 Duke

Result

The KTM 125 Duke emerged as KTM’s first road-legal 125. It reflects the established KTM values of fun and ‘ready to race’ but also responds perfectly to the aspirations and expectations of the target group.

Benefit

Although the launch programme is still rolling-out, the KTM 125 Duke has already appeared in countless magazines and blogs and SOLD OUT. The Brand Ambassador Program has seen 500 inscriptions. The website www.125duke.com attracted hundreds of thousands of visitors.

If you would like more information please contact Steve Masterson!

Approach

KISKA went into the field and profiled the lifestyles, needs, wants and expectations of 15-18 year-old street bikers across Europe, to gain an understanding of their attitudes and expectations, their desire for individuality and self-expression, and their wish to have fun with friends who shared their passions. KISKA took the results of the interviews and focus groups and used them as the basis for the subsequent design development and marketing. Part of the marketing campaign included the ‘Brand Ambassador Programme’ featuring youthful riders.

Click here to watch the video..