Rika

Approach

Using the IDD process, the first stage of the brand project was to undertake market research. The results enabled the project team to identify priorities for the brand positioning, and these led to the creation of the visual design elements. The findings were also fed into the product design process to help develop the portfolio. KISKA subsequently handled communication design as well as brand strategy and positioning, helping to move RIKA from a position as a stove company towards its current position as a brand.

Result

Today, RIKA stoves are perceived as setting the pattern for the industry, satisfying customers’ needs for excellence and reliability. KISKA continues to be involved in all aspects of the business, developing the full range of wood and pellet stoves and delivering solutions in communications design, including exhibition stands, marketing materials and web sites.

Background

RIKA, a long-term KISKA customer, is one of Europe’s leading providers of high quality wood-burning and pellet stoves. The relationship began in 1998, when KISKA was approached to design the company’s stoves, an involvement that continues to this day. In 2009, with an ambitious plan for growth, RIKA asked KISKA to extend the relationship and help to develop the RIKA brand and differentiate it from competitors.