Kästle POS

Brand concept

For Paul Friedl, partner at Kiska, the PoS is an important component of the Kästle brand concept. “Our design solutions include all the elements of a brand – the product, its market environment and communication channels. Through these new PoS materials we are helping stores to reach new buyers and enabling them to enjoy the benefits of success.”

Experience

Following a successful collaboration with Kästle on the design of new skis, the partnership has now extended to the high street. KISKA has revamped the innovative company’s point-of-sale (PoS) displays to enhance its brand image and encourage purchasing decisions. “The ski market is very competitive and we wanted an approach that would attract attention in seconds and communicate the messages of our brand,” explains Sigi Rumpfhuber, CEO of Kästle. The recent ‘rebirth’ of the Kästle brand, with assistance from KISKA, has caused a sensation in the ski world. The new PoS displays are attracting the attention of discriminating skiers in search of the design, engineering and sporting benefits of the Kästle brand.