AKG K 701

Result

The research showed that AKG’s position was perceived as ‘somewhere in the middle’. The KISKA team took this information and used it to sharpen AKG’s brand and product propositions. It then redefined the products, their positioning and communications developing a Visual Product Language process. In this way KISKA was able to create a new product architecture that was implemented across both consumer and professional product ranges. Complementary new corporate design, product collateral and marketing communications enabled AKG to project and promote its values of ‘sound quality’, ‘robustness’ and ‘ease of use’.

Benefit

The benefits of the collaboration with AKG can be seen in the success of a number of its new products. For example, K701 headphones achieved 200% percent of target on launch. In 2009, KISKA’s work on AKG’s K430 and K450 mini-headphones received the Red Dot Award for product design.

Achievements such as these show how KISKA helped AKG to redefine itself by unifying its approach and becoming ‘one brand, one message’. Today, AKG continues to gain improved international brand recognition and brand value through its overall design and branding, with consequent benefits in sales.

If you would like more information please contact Gregor Matjan!