Kettler

Approach

KISKA believed that the way ahead for Kettler was to combine stylish new designs and a new attitude to exercise with a number of structural and engineering innovations. Together, these changes would reflect Kettler’s brand values of sturdiness, durability, innovation and ‘Made in Germany’ quality. The new reduced design themes were based on a new color code in white, black and silver and expressed dynamics and performance through their lines and alignment. This new product language could also be extended into marketing and sales collateral so that customers enjoyed a consistent brand experience.

Result

KISKA used its Visual Product Language (VPL) process to express Kettler’s unique product quality and brand characteristics at a glance, i.e. we analysed the whole product range and developed a clear and consistant product language. KISKA creativity and Kettler expertise created a number of new products that were launched at the prestigious ISPO in 2010 and 2011, the leading European trade show for sporting goods and fashion.

Benefit

The new Kettler fitness products project the company’s new personality and values in a clear and attractive way. Two of them – ELYX cross-trainers and TRACK treadmills – received awards at Plus X 2010, the world’s largest expo for technology, sports and lifestyle. Kettler was also nominated as the most innovative brand for the fitness devices category.

"Our collaboration with KISKA is contributing considerably to our success,” says Oliver Gützlaff, head of Kettler’s Global Product Management Sports division. “This was evident in the extremely successful launch of our new GOLF home trainers and the excellent sales figures which followed.”

If you would like more information please contact Jakob Pietsch!