adidas eyewear

Design

KISKA has redesigned the attention-getting "eyewear" trade fair stand for the renowned sporting goods manufacturer adidas eyewear.

Kiska designed a flexible platform for adidas eyewear’s exhibition stand when the company presented its dynamic, sporty products at the ISPO in Munich. The most important requirement for the display’s environmental design was that it should clearly communicate the core values of the adidas eyewear brand – and it succeeded in making a strong showing at the ISPO in 2004.

P.O.S.

Trade fair displays and Points of Sale are considered to be essential presentation and sales instruments in the eyewear industry. Even more important is the task of imbuing not just the product, but also its environment with brand attributes and to convey these through its design.

The adidas eyewear display has been in use since the sporting goods trade fair in the winter of 2002. Continual modifications by KISKA are intended to ensure that the product presentation doesn’t lose any of its original power and appeal.

The adidas eyewear brand includes sports eyewear and sporty-functional sunglasses, as well as optical inserts and frames.

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