SUFAG

Approach
In order to plan their growth and brand strategy, we analysed the company’s brand positioning in a brand workshop. It was decided that their brand appearance should shift from traditional to a modern, sporty-dynamic image.
Based upon that, we started developing a new logo. Although only a minor facelift was intended, it turned out that the existing logo was not in line with the newly derived brand positioning anymore. From all the logos we presented to SUFAG they chose the most dynamic and sophisticated one. This was a first step towards a new high qualitative appearance. We further developed a new typography for the product brands and defined the photo style.
On the occasion of the market launch of one of their products, we designed the key visual for the communication campaign: a skier racing down a perfectly primed slope which symbolizes the performance and snow quality by SUFAG was integrated in our development of a reference catalogue, sales presentation, product sheets as well as in the website.

Result

KISKA managed successfully to sharpen SUFAG‘s brand values and their appearance to become very high-tech and sporty-dynamic which reflects what they are: a premium snow making company. They don’t look mediocre and humble anymore but show their qualities by a distinct and high quality communication.