Brückner

Result

Presenting a piece of technology that can occupy 3000 square metres can be a serious challenge! To respond, KISKA created a total corporate design and communications system suitable for use in all media and the media team worked with Sony to produce a 3D animated film. The exhibition stands that emerged from their work helped to emphasise the new Brückner identity as well as setting the company ahead of its competitors.

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Background
Founded in 1960, Brückner ranks among the world’s leading suppliers of production lines for high-value stretched film, as well as first-class equipment for the manufacture of cast film and sheet. It is the world market leader and the acknowledged leader in packaging systems, with a global reputation for reliability, quality and service. Despite this it had come under a growing competitive pressure from new entrants into the market. Making its market position more visible to an international market, and explaining the unique technical features of Brückner equipment, were the requirements in the company's brief to KISKA.

Approach

KISKA’s initial response was to suggest a rebranding strategy that would add emotion and ‘style’ to the business and differentiate it from its competitors. To set this in place it would be necessary to perform an analysis of Brückner’s corporate design, competitors and target markets. This exercise would define specific success factors and establish the best positioning to communicate the market leading position of the company.