Gasteiner
Background
Gasteiner mineral water is one of Austria’s leading brands in the hospitality sector. No market stands still, however, and faced by growing competition Gasteiner approached KISKA. The project was to rethink the Gasteiner brand and strengthen its presence in the market.
Approach
KISKA ran a number of workshops with Gasteiner management which demonstrated that, although Gasteiner water came from crystallised snow, consumers viewed ‘water as water’. Faced with this, Gasteiner asked KISKA to undertake a complete rethink of the product portfolio, from design and development to a new brand strategy.
The tool KISKA used was IDD – Integrated Design and Development – a blend of understanding, creativity and analysis that brings client and design closer together and delivers exciting results. Arising from the rethink, KISKA found that Gasteiner’s brand values, on which future success would be built, were ‘purity, clarity, simplicity’.
Result
Key to capturing more of the market was better differentiation through a simple visual theme that would convey the message ‘purity, clarity, simplicity’. Gasteiner water came from crystallised snow and this was their advertising approach, so we decided to redesign Gasteiner’s bottles to look like mountains, to symbolise the purity of the water. The Gasteiner logo and label followed the same theme.
Watch the new Gasteiner website HERE!
Benefit
Winner of the iF Product Design award, the new bottle “(…) makes Gasteiner’s basic values comprehensible and perceptible at one glance,” according to Wolfgang Kubinger, Gasteiner’s Marketing Director. The new bottle has also been awarded the Austrian National Prize for best packaging, and the Tradeshow Marketing Award. KISKA has also been awarded the Salzburger Landespreis for Marketing, Communication & Design in the Corporate Design class for its corporate logo for this very satisfied client.
If you would like more information please contact Thomas Rothauer!
St. Leonharder-Straße 4
5081 Anif - Salzburg
T +43(0)6246 73488 - 0
F +43(0)6246 73488 - 1044
office@kiska.com
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